As WAKGROUP’s latest initiative in consumer electronics sector, WAKTECH is driven to capitalize on Pakistan’s consumer electronic market worth $1.5 billion. With gradual improvement in power generation and a rising PPP, the sector is expected to grow to $2-4 billions in the near future. Realizing this WAKTECH has entered into an arrangement with the world’s leading brand Samsung to acquire distribution rights of top quality Samsung home appliances throughout Pakistan. WAKTECH’s multi-channel approach comprising retail, wholesale, ecommerce, concept stores, financing at flagship outlets and customer-friendly nationwide after sales service are aimed not only to strengthen Samsung’s market presence in Pakistan but also to boost the confidence of other international brands in WAKTECH’s professionalism and standard of service. Going forward, WAKTECH is setting up a state-of-the-art manufacturing facility for assembling home appliances of Samsung’s innovative products.